Thursday, March 09, 2006

:Spring Things:

There is a increase in young women golfers on courses all over the world. Golf is growing as a popular high school sport among girls and young professional women are learning how handy it is to know how to golf for business outings and client meetings. But walk into any pro shop and expect long high-cut shorts and "mom pants" (the kind that highlight the bulge area by coming up above the belly button region, just below or touching the chest region). There simply are not enough labels coming out with appealing golf attire for young women.

The good news is that designers are beginning to catch on to the growing demand and are slowly creating pieces that are classic and age-appropriate. Emily Shartin, staff writer for the Boston Globe recently wrote an article addressing just that. The article featured Shartin's interviews with many of the women in the golf industry aware of the growing trend in golf fashion. "Tara Joy-Connelly, 31, a Duxbury golfer who buys merchandise for the Cohasset Golf Club, calls contemporary golf clothes "lifestyle pieces" and believes their popularity stems in part from the resurgence of preppy trends such as Lacoste pique polo shirts. Tommy Hilfiger has been a particularly big seller at her store, she said."

Some of the labels that will be offering great pieces that will sure to be eye-catching on the course are Ralph Lauren, who is offering two lines this spring, one for the course and one for the clubhouse. Lilly Pulitzer is always a hit with her signature green and pink classic pieces. Tommy Hilfiger is also offering great green and pink colors in his women's golf apparel line along with other great spring colors.
happy shopping and remember golf is a game that cannot be won, but you might as well look good trying!
photos taken from gettyimages.com, tommy.com, lillypulitzer.com

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